ARCHITECTS
OF GREATNESS

We turn experience into strategy.
Passion into platforms.
Talent into legacy.

LEGEND operates at every layer of the sports ecosystem. From grassroots development to elite performance, from one-on-one mentorship to nationwide planning—we don’t just offer services; we shape futures.

Legends aren’t born,

Strategic Consultancy

We guide governments, federations, and private sector leaders in building the future of sport national strategies, new leagues, investment plans, and grassroots systems, all aligned with Vision 2030. We don’t just advise. We build what we’ve lived.

Athlete Development

We connect young talent with living legends. Through elite training and personal mentorship, we shape not just athletes, but mindsets. It’s not just about getting better. It’s about becoming someone greater.

We manage careers with the same fire we had in the game. From contracts to endorsements, we protect, guide, and elevate talent, turning potential into purpose, and names into brands.

Talent Cultivation

We design world-class events that leave a mark on fans, cities, and culture. From global tournaments to national showcases, we handle every detail, creating unforgettable experiences with legendary precision.

Mega Events Orchestration

They’re made

Saudi Arabia’s Elite Sports Consultancy, Built by Legends.

LEGEND is the first elite sports consultancy of its kind, led by icons who have already conquered the world’s biggest stages. Now, they’re building something even greater: a future generation of Saudi and global athletes who will break records, light up arenas, and inspire the next wave of greatness.

We are bound by a singular mission: to position Saudi Arabia as the global epicenter of athletic excellence.

We work alongside government ministries, educational institutions, private enterprises, and community organizations to weave sporting excellence into the very fabric of Saudi society. Through this approach, we help create not just champions but a championship culture that will flourish for generations.

Legends Make Legends

Artificial Intelligence

Yasser Shaaban

Specializing in advanced Generative AI and LLMs, with leadership experience at industry giants like Amazon and Microsoft, Yasser excels at transforming visionary concepts into impactful, real-world solutions.

Boxing Legend

Sugar Ray Leonard

Sugar Ray Leonard is a boxing legend and five-division world champion, known for epic fights against Durán, Hearns, and Hagler. Today, he’s also a renowned motivational speaker, inspiring audiences with his story of resilience and triumph.

Sports Management

Ray Leonard, Jr.

Ray Leonard Jr., son of boxing icon Sugar Ray Leonard, is a former athlete turned entrepreneur and motivational speaker. As a leader, he inspires global audiences and leads major projects in sports, media, and training.

Saudi Marketing Expert

Dr.Obaid Al-Abdali

Dr.Obaid is a distinguished Saudi academic and public figure, whose career blends education, industry, and public service.

Creative Advertising

Omar Aal Ibrahim

Omar’s expertise extends to consulting for the likes of PIF, Google, IDEO, NASA, and Intel, where he breathes life into ideas at the cutting edge.

TRIUMPH

We’ve delivered major sporting events across five continents—navigating global logistics, local nuance, and international standards with precision. We know how to make the world move.

5 Continents

Countless Victories

From football icons to Olympic champions, our global network connects over a thousand top-tier athletes, coaches, and mentors. These aren’t just names, they’re partners, collaborators, and the driving force behind our vision.

1,000+

Sports Legends in Our Network

Our events have brought together millions across stadiums, arenas, and cities, creating unforgettable moments that go beyond sport. We don’t just draw crowds. We move them.

10 Million+

Fans at Our Events

Our events don’t just inspire, they deliver. With over $100 million in generated revenue, we’ve proven that unforgettable experiences can also be unstoppable business engines.

$100 Million+

in Event Revenue

From title clashes to legacy bouts, we played a role in five of the most iconic boxing matches ever staged. These weren’t just fights, they were moments that defined the sport.

5 of the Greatest

Fights in Boxing History

We’ve mentored and trained over 100 Olympic gold medalists, turning raw talent into historic achievement. When champions need guidance, they come to LEGEND.

100+ OlympianS

& Gold Medalists Trained

NOW
OR
NEVER

ARCHITECTS OF GREATNESS

We turn experience into strategy. Passion into platforms. Talent into legacy.